Long Live Long Form
The value of a strategic content library
Last week, we talked about the value of a content library.
I started building my own for self-employed creatives in 2021 and over the summer—while I didn't post any new content—the site averaged 2,000 visitors/month.
And because there are call-to-actions strategically placed throughout the site, I've also been able to pick up ~20 new subscribers/month without promoting the newsletter or free book.
🎡
If your firm's site was getting the same traffic, how much new business would/could that generate?
Don't neglect organic growth strategies - they take time to build & begin working but once they do, it's a beautiful thing
Don't neglect organic growth strategies - they take time to build & begin working but once they do, it's a beautiful thing