Creating Enemies: Brand Building for Financial Advisors
A simple way to be memorable
The perfect way to think about branding yourself online as a financial advisor.
Positioning yourself against something gives you familiarity and an angle to use within your messaging & marketing.
For AllStreet, some of our enemies are:
- "Traditional" financial advisors (see below)
- Outdated, substance-lacking service models
- Google / influencers
For Yeti Coolers, the enemies are non-sustainable cooling & storage methods:
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Who are you positioning as the "enemy" of your brand?