Create Once, Distribute Forever

January 15, 2024
4
min read

A super interesting graphic from Alex Garcia & Ross Simmons about different ways to distribute content:

Image

Since the graphic can be a little hard to read, below is my written breakdown:

  • The 5 primary social platforms & what formats work - Twitter, Instagram, Linkedin, Facebook, TikTok
  • Forums are extremely impactful for those who have niche knowledge - such as engaging within Reddit or Quora and answering questions, linking back to content on your own domain
  • If you've spent years developing a niche, you should be sharing content within communities - such as Facebook Groups. I plan to run ads with a freelance brand this year that has a strong presence within Facebook groups & email for my free book Freelance Finances Made Simple.
  • Outside of sharing content yourself, you could reach out to larger publications and 'pitch' yourself to get a feature, which leads to more traffic back to your content

Action item: Distribute one piece of content to a different platform this week