The Power of Pinned Posts

In this week's newsletter, I want to talk about one of the most overlooked (yet impactful) pieces of your social media presence: pinned posts

You can't always control someone's first impression of you, but pinned posts can serve as a consistent initial message to anyone who comes across your online work.

For example, below is my Twitter profile, and over the past two years my pinned post has gotten 41,000 impressions, 6,700 video plays, and 367 clicks to Converting Attention:

Those clicks have turned into new website projects and new Club members.

Aside from the stats, the video tells a brief version of my entrepreneurial story and gives context into what I do professionally.

🎡 Club Read: What to Include in a Welcome Video

It also stands out when Twitter is full of bots or anon accounts. Someone can see who I am, hear my story, and confirm that I'm a real person.

I've had several people reference the video in discovery calls and I wish I could credit the exact dollar amount it's translated to.

But in my opinion, everyone should have an intentional pinned post on whatever platform(s) you're active on.

Ideally, it tells a little bit about what you do, why you're doing it, and how someone can work with you.

Other than Twitter, LinkedIn has a "featured" post section where you can curate anything you've posted:

I haven't been active on Linkedin in several months and over the past week, my featured posts got 400 views.

If you're not using them, you're missing out on potential views from your target audience.

On Instagram, you can curate certain "highlights" to answer FAQs, show your work, explain your service/offering, or whatever else you'd like someone to know about you.

On YouTube, you can select a "featured" video to be at the top of your profile. Maybe this is your most viewed video, an introduction, your most actionable video—whatever it is, it should be intentional.

🎡 Club Read: How to Design Your Social Media Profiles to Convert