Why You Should Name Your Financial Planning Process

There are over 330,000 financial advisors in the US.

If I had to guess, a majority of us offer the exact same services.

Investment management as a cornerstone, with various disciplines branched off - insurance, tax, retirement planning, etc.

So, how do you differentiate yourself enough to make someone want to work with you over someone else?

One way: Brand your planning process

Without branding, we're a commodity.

There will always be another financial advisor for someone to work with.

But there's only one of you.

So take the time & effort to show people why working with you is the right choice.

At AllStreet, we named our process from day one — The AllStreet Approach.

"The AllStreet Approach is the framework for how we work with our clients. It was designed with you in mind, it prioritizes accountability from us, and it reinforces positive financial habits in our client's lives."

New clients have referenced it in the discovery call, and appreciate being able to see two sample versions of documents they'd receive as a planning client.

Before meeting with us, they know exactly what they're committing to and what they're receiving as a service. Because we also include case studies & fees on our website, by the time someone's reaching out to schedule a call, there's minimal "selling" left to do on our part.

And the process itself likely isn't much different than yours, but it feels like it is to someone on the outside.

Another example that I'm currently working on new designs for - FiatWM trademarked their approach, The Retirement Renovation Process:

All of the language is similar to renovating & designing a dream house, like renovating & designing your dream retirement. It's a cool concept & I think it'll continue to work well for them.

🎡 If you haven't taken the time, consider making your approach to financial planning unique to you & your firm.

People often don't know what it looks like to work with a financial planner.

Showing the series of meetings, the timeline, & what to expect can get someone a little bit more comfortable—ideally enough to schedule an initial meeting.