15 Ways to Market a New Blog Post

Repurposing content is one of the easiest ways to be more 'prolific' without having to create everything from scratch.

For example, below is a graphic from Ross Simmonds showing how to turn one article into 15+ pieces of content:

My favorites:

• 5-10 minute educational video - use the article as a script outline, record a video, post to YouTube, embed the video in the original article, and share clips to social
• LinkedIn post
• One-page PDF (if actionable)
• Short infographics (from key points/takeaways of article)
• Graphics with direct quotes / stats from article