Newsletter Format Idea (Sharing Your Work)

Some newsletters are memorable, and some are instant unsubscribes.

To me, the ones that stand out & make me want to read the next edition include some form of personal story. Whether it be lessons learned, wins, or failures, something about content being "real" will never get old.

For advisors, I think there's a way to make your newsletter more memorable (and more likely to convert clients) by sharing "personal" business stories.

Rather than sending a basic, curated list of articles & some thoughts to your email list, what if you also shared a list of things you completed for clients within the past week/month?

Nothing crazy or in-depth, just a way to show what you do as an advisor & how you help.

It could be as simple as a bullet point list—or you could take one or two top tasks, break down their value, & describe what kind of situation(s) they apply to.

• Over time, subscribers will end up in similar situations and would likely reach out because you already showed that you can solve the problem

Just a thought.